To entice marketing and advertising agencies to engage more with the Twitter Ads platform, they have launched a new playbook. This allows advertisers to get the best out of their ads. This is definitely something worth having a look at. Get it here.
Soaring Social Media Results for Greene Farm
As part of our partnership with one of Dublin's premier PR agencies Elevate PR, She & Co Digital created a social media strategy for FMCG brand Greene Farm. The campaign was to bring to life Greene Farm's Take Back Lunch initiative. This initiative aims to educate the public on the dangers of skipping lunch while … Continue reading Soaring Social Media Results for Greene Farm
Facebook Advertising and the Blue Button
Last week, I left my office in Belfast for the familiar streets of Dublin city to attend a digital event hosted by one of my favourite Irish digital publications, maven46. Having spent years working in content for fashion, retail and being a fan of all the beautiful things, it was inevitable that I'd end up at one of their … Continue reading Facebook Advertising and the Blue Button
FMCG Campaign/Strategy of the Year at The Drum Network Marketing Awards
Earlier this week I was delighted to hear that a project I worked on during my time at mxb Shopper Marketing Agency had made its way to The Drum Network Awards in London. As a marketing professional, there is nothing more exciting than seeing the fruits of hard work recognised at such a level by a titan of the industry.
