As part of our partnership with one of Dublin’s premier PR agencies Elevate PR, She & Co Digital created a social media strategy for FMCG brand Greene Farm. The campaign was to bring to life Greene Farm’s Take Back Lunch initiative. This initiative aims to educate the public on the dangers of skipping lunch while promoting their range of cooked meats. Considering lunch normally means a bite over the laptop, we’re BIG fans of this messaging. As part of an integrated campaign, PR, media partnerships, content and social media advertising were used. That’s where we come in!
She & Co created an engaging social media campaign that achieved all of the brand aims and KPIs within just 6 weeks. KPIs were set out in advance of the launch and the results exceeded expectations! Campaign aims were to; promote an influencer event in Dublin city as well as a reader event with IMAGE Magazine. Increase social following across Facebook, Twitter and a particular focus on growing the Instagram account. A number of recipe videos were created and video views were a focus. The target audience for the campaign was women in Dublin and the commuter belt between the ages of 25 and 45.
Drum roll…..the Results!
Across the board this social media campaign achieved; Over 30,000 video views, a reach of over 135,000 social users, almost 52,000 post engagements and 514,587 impressions.
We succeeded in boosting the Instagram followers by +27% and finished with an engagement rate of 6.04%. The Facebook account had a strong following and page likes increased by +2% and the Twitter account achieved +9% follower growth and an engagement rate of 1.3%.
We loved working on this campaign for Greene Farm and look forward to seeing the brand go from strength to strength across Ireland.