Earlier this week I was delighted to hear that a project I worked on during my time at mxb Shopper Marketing Agency had made its way to The Drum Network Awards in London. As a marketing professional, there is nothing more exciting than seeing the fruits of hard work recognised at such a level by a titan of the industry.
The campaign for mxb client, Coca-Cola HBC and Deep RiverRock was an integrated campaign that combined innovative creative, the use of AI with an interactive Facebook chatbot, great video content and an experiential prize. I feel so privileged to have had the opportunity to work on this campaign with the team and even more thrilled to see such hard work, dedication and creative thinking being rewarded.
Huge well done to everyone who worked on this great project.